CARFAC ALBERTA
The digital home of CARFAC Alberta, the provincial chapter of Canadian Artists' Representation, a 54-page platform with online memberships, donations, a merch store, event programming, and a searchable 598-member directory.
CARFAC Alberta has championed fair pay and artists' rights since 1996, but its aging WordPress site couldn't carry the organization's revenue or programming. We rebuilt it from the ground up as a 54-page platform with a design system as bold as the community it serves (hard ink borders, brutalist shadows, brand magenta) and wired the association's entire revenue stack directly into the site: eight membership tiers and six donation levels through Stripe, merchandise through a Snipcart cart, with twenty legacy redirects preserving years of accumulated search equity.
54-page platform powered by five structured content systems (events, calls for artists, news, board, and testimonials), all editable as simple Markdown
Complete e-commerce stack : eight membership tiers and six donation levels via Stripe, plus a Snipcart merch store with size variants, GST, and Canada-wide shipping
598-member directory with instant client-side search and filtering, every member with a name, city, website link, and thumbnail
Mobile Experience
The full brutalist design language survives on small screens: tactile buttons that physically depress on tap, marquees, and readable type.
Membership Engine
Eight tiers from student to sustaining, each flowing into Stripe checkout, with a cheque-payment fallback for members who prefer paper.
The CARFAC Store
A Snipcart-powered store selling artist-made merch alongside memberships and donations. Every purchase supports visual artists across Alberta.
Self-Serve Revenue
Memberships, donations, and merchandise all purchasable online: Stripe checkout for tiers and giving, Snipcart cart for the store, no heavyweight platform behind any of it.
598-Member Directory
A living public roster of Alberta artists with instant search: type a name or city and the grid filters as you type, no page reloads.
Foote Prize & Programming
A dedicated section for the $15,000 Eldon + Anne Foote Prize with a decade of winners, plus structured systems for events, workshops, and calls for artists.
The design system is pure craft: hand-drawn SVG motifs that sketch themselves in as you scroll (including a paintbrush that rides its own stroke), directional scroll reveals, and skewed advocacy marquees, all built without animation libraries and all respecting reduced-motion preferences. Type is set in Bricolage Grotesque over Figtree, with the brand's magenta leading a palette of grass green, sun yellow, and iris.
Under the hood it's a static Astro build served from Cloudflare's edge: five Zod-typed Markdown collections, a 598-entry typed member dataset, structured-data graphs for the organization, and a twenty-entry redirect map that carried every important WordPress URL to its new home. The resource library ships 27 downloadable guides, including an artist handbook offered in six languages.
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