PEAKLINE ROOFING & EXTERIORS
A complete brand and website overhaul for a Calgary roofing company: naming, logo, and a fierce, conversion-focused redesign backed by a local-SEO build that ranks them among Calgary's top roofers for their most competitive keywords.
This started as a complete brand transformation and grew into one of our most successful long-term partnerships. The client was stuck with an outdated WordPress site riddled with security vulnerabilities and painfully slow load times. We created their company name (Peakline Roofing & Exteriors), designed their logo from scratch, and rebuilt everything on a lightning-fast Astro foundation.
Since then we've overhauled the entire site with a bold new design and expanded it into a serious local-SEO engine: dozens of Calgary-area location and service pages covering roofing, metal roofing, siding, eavestroughs, and emergency repair. The payoff has been real. Peakline now ranks among the top roofing companies in Calgary for their most competitive keywords, and leads have more than tripled since launch.
Top Calgary search rankings among the leading roofing companies for their most competitive keywords, driven by a city-by-service local-SEO architecture
3× increase in qualified leads since launch through optimized contact forms, fast load times, and conversion-focused design
Full brand + design overhaul custom naming, logo, and a bold new visual identity built to win Calgary's competitive roofing market
Mobile Experience
A conversion-first mobile layout with click-to-call, trust badges, and an estimate form above the fold.
Our Work Gallery
A project gallery backed by real numbers: 500+ exterior renovations delivered across Calgary and area.
Local SEO Landing Pages
Dedicated city-and-service pages like Calgary Metal Roofing rank for high-intent local searches, each converting with its own quote form.
Local SEO Landing Pages
Dozens of Calgary-area location and service pages (metal roofing, siding, eavestroughs, emergency repair, city by city), each targeting high-intent local searches.
Trust & Credibility
A 5.0 Google rating with 74+ reviews, BBB A+, WCB coverage, CertainTeed Master Craftsman status, and a 10-year workmanship warranty, all surfaced site-wide.
Conversion-First Design
Estimate forms above the fold, click-to-call everywhere, financing options, and 24/7 emergency response built to turn visits into booked jobs.
What began as a fast three-week launch has grown into an ongoing partnership. We named the company, designed the logo, and built the original site on Astro, then came back for a complete design overhaul, giving Peakline a bold, trust-driven look engineered to compete in Calgary's crowded roofing market.
The real growth engine is the local-SEO architecture: a dedicated landing page for every core service in every city they serve (Calgary, Airdrie, Cochrane, Chestermere, and beyond), each fast, focused, and built to convert. Paired with financing options, a project gallery, an insights blog, and 24/7 emergency messaging, it has helped push Peakline to the top of local search for their most valuable keywords.
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